GBR/37
WTO/TBT
GB Vereinigtes Königreich
  • 67 - Lebensmitteltechnologie
2021-03-20
2021-01-21

This measure covers products within the following food categories: soft drinks, milk-based drinks with added sugar, juice based drinks with added sugar, cakes, chocolate confectionery, sugar confectionery, ice cream, morning goods (e.g. pastries), puddings, sweet biscuits, breakfast cereals, yogurts, pizza, ready meals, meal centres, breaded and battered products, savoury snacks, chips and similar potato products. However, only those products defined as high fat, salt or sugar by the UK 2004/2005 nutrient profiling model (https://www.gov.uk/government/publications/the-nutrient-profiling-model) are in scope of the restrictions.

The Food (Promotion and Placement) (England) Regulations 2021 (13 page(s), in English)

The TBT relevant aspect of this measure is contained within Regulation 5 which restricts the promotion of foods high in fat, salt and sugar by volume price, for example, "buy one get one free" or "50% extra free" offers in stores and online in England.

The regulation applies to promotions that are included on the packaging of food as well as to promotions that are communicated to a consumer via other means.

The regulation only applies to high fat, salt or sugar food and drink in the following categories: soft drinks, milk-based drinks with added sugar, juice based drinks with added sugar, cakes, chocolate confectionery, sugar confectionery, ice cream, morning goods (e.g. pastries), puddings, sweet biscuits, breakfast cereals, yogurts, pizza, ready meals, meal centres, breaded and battered products, savoury snacks, chips and similar potato products.

Only products in the above categories considered to be high fat, salt or sugar, as defined by the 2004/2005 Nutrient Profiling Model are in scope.

The restrictions will apply from April 2022 but where the packaging of food includes a volume price promotion, a medium or large retailer (more than 50 employees) may continue to offer the specified food for sale until 5 April 2023. Small and micro retailers (fewer than 50 employees) are not in scope of the restrictions.