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On-demand audiovisual media services

Forslag til Lov om visse medietjenesteudbyderes bidrag til fremme af dansksproget indhold


The Draft Bill aims at implementing article 13(2) of Directive (EU) 2018/1808 of the European Parliament and of the Council of 14 November 2018 amending Directive 2010/13/EU (OJ L 303, 28.11.2018, p. 69–92) by introducing a cultural contribution scheme for on-demand audiovisual media service (AVMS) providers established in Denmark or another EU Member State targeting audiences in Denmark.

The scheme aims to provide a more level playing field by focusing on the on-demand audiovisual media services as a means to address the gap in the contribution to the production and promotion of EU works between TV broadcasters and on-demand providers. The scheme thus covers all types of media service providers when providing an on-demand audiovisual media service regardless of businessmodel (e.g. SVOD, TVOD, AVOD etc.).
To ensure adequate impact of the cultural contribution scheme, the cultural contribution from the encompassed on-demand AVMS providers will be in the form of a fee set at a rate of 6% of the relevant turnover derived in Denmark from the on-demand making available of series, films and documentaries.
The proceeds of the cultural contribution scheme will be split 50/50 between a public service pool and existing aid schemes, with the aim to subsidize Danish-language film production. All on-demand AVMS providers contributing to the scheme, including AVMS providers based in other EU countries, will be exclusively eligible for support from the scheme for productions of film, series and documentariesy in Danish.