2018/0366/DK
EC/EFTA
DK Dänemark
  • C00A - LANDWIRTSCHAFT, FISCHEREI, LEBENSMITTEL
2018-10-18
2018-07-24

Fresh and chopped chicken meat, as well as processed meat and meat products containing chicken meat.

Order on the voluntary animal welfare labelling scheme

This order extends the previously notified animal welfare labelling scheme for pigmeat, so that the labelling scheme now also includes broiler meat.

By extending the order, an animal welfare labelling scheme is implemented for broilers, which is a voluntary scheme for hatcheries, primary producers and slaughterhouses.

This involves a market-driven labelling scheme as it is ultimately consumer demand that determines whether it is financially advantageous for a business to produce broilers with better animal welfare. The aim of this animal welfare labelling scheme for chicken meat is to promote, on a voluntary basis, market-based animal welfare. The objective of animal welfare labelling is to improve transparency within the market, thereby offering consumers better information and several options vis-à-vis animal welfare standards for the products.

An important objective of the animal welfare label is to raise consumer awareness as to how they can help improve animal welfare. This would then set a basis for more dynamic growth based on increased demand.

The order lays down, over three levels, the additional animal welfare requirements which broiler holdings shall meet in order to be able to supply chickens for slaughter under the scheme. It also lays down self-monitoring and auditing requirements to be observed by hatcheries, holdings, slaughterhouses and other food business operators. The order also allows foreign producers and/or products to be included in the scheme.